Think cold calling your clients is the best way to reach out to them? It’s time to reconsider. Cold calling may have been effective in the past, but businesses are moving more towards using business thank you cards instead of cold calling as a means of reconnecting with their clients. Using business thank you cards ensures that your clients are always included in what you’re doing even if they can’t physically be there, and it keeps your brand fresh in their minds at all times. Here’s how to create the perfect business thank you card and send them out successfully!
This Simple Technique Has Worked For Me
I keep a box of business thank you cards in my office. If I haven’t spoken to one of my clients for several weeks, I’ll call and ask to meet with them. My sales pitch: I want to give them a fresh thank you card in person. This way, it feels like we reconnected (we did), and I get face time with them (I do). Just about everyone takes me up on it.
Why should I listen to you?
You shouldn’t. As a freelancer and owner of a digital marketing agency I don’t have to make cold calls. However; I do have to find new clients. As much as I wish it was easy, finding new clients is hard work that takes time, energy and money. Lucky for you I found an easier way: Thank you cards. In just three months my business has more than doubled thanks to my new client acquisition strategy; thank you cards. Let me show you how it works!
What if I still want to reach out using the phone?
The decision to call a potential customer is one you should make methodically. Create a solid plan for how you want to pitch your product or service and be sure that you’re calling people who are likely to be receptive.
How do I get in touch with my client?
Most clients have online profiles these days. In fact, if you don’t know your client’s email address or phone number offhand, simply search for their name on Google and chances are that you’ll come across their LinkedIn page or a company webpage. If not (or even if so), think about what might connect you with your client personally—their favorite sports team? Favorite hobby? Food preferences?—and use that as a reason to call them.
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