Being an insurance agent can be a challenging and rewarding job. Finding a niche market to operate in is crucial when attempting to have success in this industry. There are over 2 million real estate agents in the United States that need certain insurance policies to operate. Gaining the business of the real estate agents in your area isn’t as easy as you might think. 

In most cases, a real estate agent will have a number of different insurance agents to choose from. The main thing you need to figure out when trying to beat out the competition is what real estate professionals want in a real estate agent. The following information can help you answer the burning question of, what are realtors looking for in an insurance agent? 

Familiarize Yourself with the Insurance Needs of Real Estate Agents

When researching insurance agents, most realtors will want to know more about their industry-specific experience. If you are unfamiliar with what types of policies a real estate agent needs to operate, you will have a hard time landing these professionals as clients. While the types of policies these professionals need will vary based on the clientele they have, there are a few basic policies that all realtors need. 

    • General Liability Insurance- Real estate agents that have a brick and mortar office need general liability insurance to protect themselves and their clients. If a client gets hurt, a general liability insurance policy will pay for their medical bills. This type of insurance also allows a real estate agent to fix damages to their property caused by various types of accidents. 
    • Errors and Omissions Policies- Working with the general public can be extremely risky, especially if a client attempts to sue a real estate agent. With an errors and omissions insurance policy, a real estate agent can avoid financial losses that come from bad business dealings and lawsuits. 


  • Property Insurance- While general liability insurance protects an insurance agent and their clients from some accidents, it does not cover acts of nature, theft, or fire. This is why most real estate agents have both general liability and property insurance policies. 


By displaying knowledge of these policies and how they are used to protect people in the real estate industry, you can increase the number of real estate agents you have as clients. 

An Agent That is Trustworthy and Reliable

Real estate agents also look for insurance professionals that are trustworthy. Establishing the reputation of an insurance agent will require a real estate professional to look at the reviews they have received from past clients. If you are an insurance agent, prominently displaying the positive reviews you have received on the homepage of your website is a wise move. 

Making Yourself Available

Most real estate agents also want an insurance professional that is available when they need them. If a real estate agent has to play phone tag for days on end to get in touch with you, it will be hard to keep them loyal. This is why you need to work on making yourself available to your clients. Utilizing the power of things like virtual assistants and chatbots can help you stay in contact with clients even when you can field their questions directly.  

A Steady Stream of Sales Leads

Are you trying to get more sales leads from individuals in the real estate industry? If so, contact Recamp to find out how we can help.