Business thank you cards don’t seem like they should be important, but they really are. These small tokens of appreciation can end up being one of the most valuable things you do to keep your business running smoothly and help your customers feel appreciated by you. As long as you take care in the design and wording, digital marketing business thank you cards can have a big impact on your customer’s perception of your brand or business and even on their perception of themselves as customers. Here’s how to get started with the basics of digital marketing business thank you cards so that you can give your customers the card they deserve!

SEO [The SEO myth]

I don’t need digital marketing because I have SEO. The thinking here is that your business can show up in search results organically—without having to spend time, energy or money on digital advertising.

SEM [The SEM myth]

Many business owners believe that digital marketing is a must-have—but it’s not. What you do need, however, is a good strategy for identifying your target market and reaching out to them—and that means good old-fashioned relationship building. If your customers feel like they’re just another number in your database, they won’t be coming back for more. Focus on marketing in person instead of online and you’ll see better results

Social Media [The social media myth].

While social media can certainly play a role in digital marketing, marketers should keep their marketing efforts off of Facebook and Twitter (and all other social networks for that matter). The age-old adage still applies here: Talk to people face-to-face and you’ll grow your business. Business owners interested in building a long-lasting relationship with customers need to get out from behind their computers, step away from their cell phones, go into their communities, and connect with people one-on-one.

Email [The email myth]

The bottom line is, emailing prospects and customers works. Plain and simple. So if you’re not using it as part of your digital marketing strategy, you’re missing out on an incredible opportunity to connect with people—one that costs less than $2 per contact (the average price of a postcard). Even better: You can have highly relevant conversations with these people over time without being one of those annoying follow-me-on-social-media people.

Affiliate Program[s] [The affiliate myth]

There are a lot of people who claim affiliate marketing is easy money. They say it’s a get rich quick scheme, and that they can make thousands of dollars per month without doing any work at all.

Landing Pages[Landing page myth]

By far, landing pages are one of my favorite topics when it comes to digital marketing. While I don’t love landing pages in their entirety—because landing page is a massive umbrella for conversion optimization; it’s very hard for me to define what a landing page really is—I do love improving them and increasing conversions. And, there’s a lot of nuance within digital marketing that many people miss.

Webinar[s] [Webinar myth]

While there’s no doubt that webinars are a hot, in-demand way to reach potential clients and sell products, some business owners have come to believe that they’re somehow crucial to digital marketing success. That couldn’t be further from the truth—which is why we’ve put together a list of reasons you don’t need webinars for your business.

Article Writing[Article writing myth]

It’s true that content is king, but there’s a reason it sits on an untouchable throne high above all other forms of marketing. It’s because content creation is extremely time-consuming and difficult work.

Guest Posts[Guest posts myth]

[7] One of the biggest myths in online marketing is that guest posting can help your business. While there are some instances where it might be helpful, but that’s more on a case-by-case basis than a blanket statement. In many cases, people put out subpar content that might look impressive on paper, but doesn’t actually serve any real purpose other than giving them a nice looking byline.

Forums[Forums’ myths’]

Forums are an overlooked but valuable resource for new business owners looking to market their products or services. Many local business communities, like your town’s Chamber of Commerce, have thriving forums with thousands of active members. If there isn’t a forum dedicated specifically to your industry in existence, start one and offer backlinks in exchange for signatures.

Consulting/Coaching [Consultant and coaching myths’]

While consulting and coaching are similar, there are subtle differences between them. While it is possible for a consultant to coach, it is not common. Additionally, many consultants choose their field of expertise before becoming a consultant, while coaches typically work with clients directly and help them solve specific problems. In both cases, an individual can provide advice on how to accomplish tasks or reach goals—but they must be able to demonstrate that they have first-hand experience in doing so.